Thursday 15 May 2014

Influences

Chip Kidd's influences include Alvin Lustig, a designer from the 1940/1950s.

"His method was to read a text and get the feel of the author's creative drive, then to restate it in his own graphic terms," (James Laughlin, The Book Jackets of Alvin Lustig. Vol. 10 no. 5 1956). Much like Chip Kidd's process.

Alvin Lustig

Chip Kidd

Another influence is Peter Saville who came to fame designing album sleeves for Factory Records. Kidd appreciated the "brilliantly nuanced balancing act between form and content, in which one is so totally at odds with the other that they ultimately complement each other with unique juxtaposition."  Chip Kidd [http://www.mediabistro.com/unbeige/quote-of-note-chip-kidd_b16869 accessed 17/05/14].

Peter Saville

Chip Kidd

Carol Carson was another influence for Chip Kidd. She is is friend and colleague from Knopf. "Kidd has learned a lot from her, and has integrated into his visual vocabulary one critical aspect of her work: her private passion for photography which defines her approach to book design." (Chip Kidd, V.Vienne pg13).

Carol Carson

She uses photography instead of illustrations to demonstrate and more real and personal experience for the reader. Kind of like putting a face to name.

Kidd uses this inspiration and "stretches the visual boundaries between words and visuals by choosing pictures that at first glance appear to be non sequiturs." (Chip Kidd, V.Vienne pg14)

He looks for pictures everywhere - tending not to use stock images, he prefers old, vintage, found photographs. 

he picture used in the design below was on a postcard that came through his door. He thought the image was perfect for Paul Golding's book, the Abomination - a novel about the emotional alienation of a gay childhood.

The design has "just enough of a sinister overtone to turn an innocent picture into an ill-boding icon." (Chip Kidd, V.Vienne pg16)



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