http://www.ted.com/talks/chip_kidd_designing_books_is_no_laughing_matter_ok_it_is
Some of the things I picked up from his TED talk:
Book covers need to give you a visual first impression. "What do stories look like?" (Chip Kidd, TED Talk April 2012). Its all about form to content and doing this with a careful balance. He goes onto say that you can't treat the audience like they're stupid.
The first two books he talks about are Katharine Hepburn's Memoirs and Marlene Dietrich's Biography.
Katharine Hepburn's book is a book of words written in a conversational style, therefore he just used an all-type design for the cover. Whereas Marlene Dietrich's book is a biography using a collection of pictures, thus using a picture of Marlene for the cover.
"Pure Form - Pure Content"
He discusses more book cover designs which I want to look a bit more into later on.
"All of these solutions derive their origins from the text of the book, but once the book designer has read the text then he has to be an interpretor and translator." (Chip Kidd, TED talk April 2012)
"When you design book covers, you often have to learn a lot about the subject of the book. If it's a work of fiction, you need to read the book to figure out what themes you could use to best illustrate the story. When it's a work of non-fiction, you have to become familiar with the writer's work." (p. 29 Go. A Kidd's Guide to Graphic Design, Chip Kidd, 2013)
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